AI Music and Made Music Studio launch the world’s first AI-powered, branded audio platform for the creative industry!
Beta users include Virgin Hyperloop, Publicis Media and Polaris.
The launch of our partnership with Made Music Studio, a sonic branding and design studio known for their creative excellence and innovation in sound and technology, is a huge moment for the team at AI Music. This partnership marks the release of the world’s first AI powered audio branding platform. VentureSonic AI, is the first platform of its kind to use AI Music’s technology to scale and enhance the impact of a brand’s audio content. Indeed, with the click of a button, the world’s greatest and most innovative brands can create thousands of exclusive audio assets unique to their brand and are empowered to flex that audio to fit cultural reference points and drive deeper emotional connections.
Why are Made Music Studio, sonic branding and contextual future of advertising such a great use case for AI and music.
Audio branding has become increasingly important to brands as the number of consumer audio touch points continue to multiply. Demand for content across streaming audio, social, video, web, digital, radio and podcasts to retail, call centers, spaces, HR is increasing. The need to engage and delight across these spaces has become urgent as more players try to compete in this area. Afterall, when a consumer interacts with a brand via audio, the need to stand out is critical.
Combined with the fact that third-party cookies are on their way out, brands that adapt their strategy with a greater focus on contextual experience will be the ones that will win. The companies leading the way are the ones investing in a unique brand sound, combined with a future-forward, contextual approach to advertising.
In fact, here at AI Music we’ve seen great success with this approach in the past, when Cox Communications delivered genre-specific audio content to audiences based on their preferences — they saw a 238% increase in consumer engagement.
“In a Cookieless Future, contextual content is critical. We see this platform as a solution to future-proof our clients audio identity, create an immense collection of branded audio assets that’s cost effective and efficient and expand creative possibilities that engage users across platforms and channels. With this solution we are able to contextually match audio content while allowing our clients and partners to flex and scale into the ever-growing audio ecosystems,” said Andrew Klein, Director of Content Innovation at Publicis Media.
VentureSonic AI gives brands a better way to increase the value of their audio branding
This project with Made Music set out to solve one of the biggest challenges in commercial music production today.Currently, the way audio branding is created is insufficient to match the scale needed by our always on, digital first world and across myriad channels creative often lacks a distinct sound to tie it to the brand. This is because companies are forced to painstakingly produce music assets needed for all these channels on an individual basis, which due to cost and available time means meeting demand simply isn’t possible. Or they have to resort to generic sounding stock music to fill the gaps. Simply put, there aren’t the tools out there to supply high-quality sonic-branded audio at the volume needed for the modern consumer market — until now.
VentureSonic AI simplifies this entire process, streamlining music strategy, sourcing, production, editing and licensing so brands can generate audio assets in both quality and quantity needed to meet demand. Whilst also reducing production time by half and production costs by 95%. On top of all this, tracks can be used across every channel/use case — eliminating the risk surrounding rights and licenses as 100% of the tracks are pre-cleared for use across channels/use cases.
“A sonic identity is now a crucial part of branding. However, getting it to fit and flex in length, style and genre is time-consuming and drains budget and resources. We are so excited to be partnering with AI Music to bring this offering to the broader industry. We see VentureSonic AI as a powerful tool that can be a game-changer for brands and a white label solution for agencies,” said Lauren McGuire, President of Made Music Studio.
How does VentureSonic AI work?
Built on top of AI Music’s proprietary technology and audio tool chain, VentureSonic AI can digest thousands of audio assets created by artists and producers to create customised tracks that are unique to a brand.
With VentureSonic AI, users can customise the output, changing the mood, genre, instrumentation, tempo and duration with the click of a few buttons. This means no additional production time needed, and tracks can be tailored to fit with individual audio touchpoints. Furthermore brands with existing sonic identity can create tracks with their Sonic Logos (audio logos, mnemonics) woven into the music or placed at any point during the track. This way marketers will have powerful tools at their disposal, with limitless branded music tracks at their fingertips for any use case, both online and offline.
“At AI Music, we believe that music is a living and breathing thing. The VentureSonic AI platform will allow iconic brands such as Virgin Hyperloop and Polaris create moments that live and breathe with their customers. The essence of these brands can be seamlessly contextualised into the lives of their customers through music,” said Siavash Mahdavi, CEO of AI Music.
The future… what’s next for our partnership with Made Music Studios
The launch of VentureSonic AI is just the beginning. This marks the start of our long-term partnership with Made Music Studio. We are really excited for what the future holds.
Get in touch if you would like to find out more about AI Music, our adaptive audio technology, API platform or receive a demo of the VentureSonic AI platform.
About AI Music
AI Music is the category-defining music company on a mission to change how we create, consume and interact with music. With AI Music, creation and consumption are closely intertwined in a context-aware, user-centric experience, fundamentally changing the value creation equation. AI Music is driving a step change to an entirely new adaptive music format and the hyper-personalization of music experience.
To find out more, please visit: www.aimusic.co.uk.
About VentureSonic AI
VentureSonic AI marries the creative power of original audio identities with the power of AI. An enterprise solution, VentureSonic AI helps global brands and agencies reach every customer on every platform with branded, contextualized music at scale. It creates and customizes thousands of exclusive audio assets at the click of a button, saving valuable time and money.
VentureSonic is backed by Made Music Studio and AI Music. www.venturesonic.com
About Made Music Studio
Made Music Studio is a sonic branding and design studio unrivaled in creating iconic, enduring and powerful music-driven experiences. Made Music brings creative excellence, leadership in sound innovation and technology, and deep understanding through research and data on how sound affects emotions and behavior.
A trusted partner for PepsiCo, HBO, AT&T, CBS, American Express, General Mills, Disney, Southwest, Nissan, Virgin Hyperloop, and more. Made Music brings a legacy of collaboration with everyone from John Williams to John Legend, Meow Wolf to Cooper Hewitt Smithsonian Design Museum. Made Music Studio is a FastCo Most Innovative Company, EXPLOR Award and repeat Promax Award winner.
Reach out at: www.mademusicstudio.com.